Omnichannel SaaS Campaign

The Challenge

Lumina Tech possessed a powerful enterprise software product, but their sales pipeline was drying up. Their existing marketing efforts relied heavily on broad Google Search campaigns that were driving high traffic but yielding low-quality, unqualified leads. They needed a hyper-targeted strategy to reach C-level decision-makers in the logistics sector.

Our Solution

We pivoted Lumina's entire acquisition strategy. First, we developed three high-value gated assets (whitepapers and proprietary data reports) tailored specifically to the pain points of logistics executives. We then launched highly segmented LinkedIn account-based marketing (ABM) campaigns targeting specific job titles within a curated list of 500 target accounts. Once a prospect engaged, they were entered into a sophisticated, 5-touchpoint automated email nurture sequence designed to educate and qualify them before a sales rep reached out.

The Impact

By shifting the focus from quantity to absolute quality, the results were dramatic. While total traffic decreased, the conversion rate skyrocketed. We generated over $2.4M in qualified sales pipeline within six months, while simultaneously slashing their overall cost-per-acquisition by 60%.